Although not specifically a plus-size brand, Masai is generous. It has been designed to fit and flatter a variety of shapes and sizes and has gathered a loyal fan base. With a range of different fit options across its range of styles, make sure to check for style details when purchasing and refer to our Size Guide for further information. This is one of Denmark's best-kept secrets and is sure to inspire confidence in anyone with a chic, relaxed style. 

Masai uses shape categories instead of traditional tailoring:

• A-Shape: Wider at the hem, narrower at the bust.
• Straight Shape: Consistent width from bust to hem.
• Oversize Shape: Designed to be loose-fitting throughout.
• Bias Cut: Skims the body with gentle stretch, a closer fit than other styles.
• Shaped Fit: Slightly tailored at the waist with soft structure.

With sizes from 8-18 and a mixture of fitted and more flowing styles, you'll be sure to find the perfect pieces to celebrate your silhouette and individuality. Read about the Masai Shapes here.

Masai uses a mix of natural and sustainable fabrics. These materials are chosen for their comfort, breathability, and durability.

• Viscose (often FSC-certified meaning poduct are made from FSC®-certified viscose, with fibres sourced from sustainable and responsible forestry that respects biodiversity and the forest's local population.)
• Cotton 
• Wool 
• Linen 
• Ponte Roma  – Double knit jersey perfect for structured styles  

Our general rule for caring for Masai products and fabrics is:

• - Machine wash at max 30c with similar colours  
• - Reshape while damp and dry naturally  
• - If required cool Iron on the reverse side 

Sustainability is central to Masai’s values. As one of the first fashion brand globally to be FSC®-certified, ensuring their viscose is made from wood fibers sourced from sustainable forests. They are also part of Better Cotton Initiative (BCI) and actively promote slow fashion. As a member, Masai supports more sustainable cotton farming practices and incorporates cotton sourced through the BCI into its collections. The company uses down certified by the Responsible Down Standard (RDS), which guarantees animal welfare and responsible land management on farms. Masai has converted a portion of its viscose production to fibers like Livaeco by Birla Cellulose and LENZING™ ECOVERO™, which are produced with more sustainable methods that save water and reduce CO2 emissions. Masai are also commitment to ethical working conditions as well as minimal-waste production techniques. At Gemini we conciously aim to buy brands with a sustainability ethos and we are a proud stockist of Masai Clothing and its ethical values. 

Masai garments should be cared for gently to preserve their quality. General tips include: 

• Wash inside out at 30°C or as instructed 

• Avoid tumble drying 

• Steam or iron on low heat if needed 

• Always refer to the care label on each item.