Masai Clothing

A fail-safe when it comes to building a wardrobe full of gorgeous basics, fabulous silhouettes and perfect prints, and is undoubtedly one of Gemini Woman's favourite brands.

Masai was founded in Denmark in 1992, with the aim of designing clothing for fashion-conscious women who prefer a relaxed and individual style. Masai uses unique tried-and-tested silhouettes with a mixture of high-quality fabrics in beautiful patterns to create their sought-after seasonal collections. From its inception, Masai's founders had a strong desire to create clothes that every woman could wear for all occasions, during all seasons and to feel fabulous without compromising their sense of style.

Masai Clothing prides itself in offering what "real" women want. Masai uses interesting, high-quality woven knitwear and jersey fabrics incorporating natural fibres and evocative colours. With fluid lines to flatter all shapes and sizes, they offer comfort, style and individual design quirks. If you are looking for a coordinated range of ladies’ clothing to enhance, excite and fill your evergreen wardrobe, then Masai Clothing is for you.

One thing we love about Masai Clothes is the range of shapes and sizes it caters for. With sizes from 8-18 and a mixture of fitted and more flowing styles, you'll be sure to find the perfect pieces to celebrate your silhouette and individuality. Read about the Masai Shapes here.

Masai Clothing Collection Autummn 2025

The Masai Autumn Collection combines classic navy hues named "Navy Blazer" with "Wisteria" lilac in stunning abstract prints perfect for wearing now as we transition into the season. Standout pieces so far include the MaNodetta Navy Blazer Print Dress in a best selling shape. The MaJulitta Wisteria Lightweight Boucle Jacket is also a winner season after season, now available in this season colour lilac.

Shop Masai Clothes online at Gemini Woman to enhance your wardrobe! Receive free UK delivery for orders over £99.

Masai Jean's are also a seasonal style favourite. Offering comfortable designs in on trend jean shapes, dont miss out on a denim refresh with Masai.

Masai Clothing Winter Collection 2025

The Masai Winter Collection is the ultimate partywear to have you dressing to impress this festive season. Core Masai staples such as the Manamo dress are featured in on trend animal print, sure to be a favourite among the loyal Masai customers. Whilst other pieces are designed as show stoppers, such as the MaJaxi Print Velvet Jacket. There are two brand new Masai prints that are set to wow, firstly the tawny port abstract floral print, available in three styles including the MaGertine Print Tunic. Secondly, there is the Scarlett Sage floral design also available in three styles, why not dare to dress up in this print in the MaNodetta Scarlet Sage Satin Print Dress.

What are the different Masai fits?

Although not specifically a plus-size brand, Masai is generous. It has been designed to fit and flatter a variety of shapes and sizes and has gathered a loyal fan base. With a range of different fit options across its range of styles, make sure to check for style details when purchasing and refer to our Size Guide for further information. This is one of Denmark's best-kept secrets and is sure to inspire confidence in anyone with a chic, relaxed style.

Masai uses shape categories instead of traditional tailoring:

A-Shape: Wider at the hem, narrower at the bust.
Straight Shape: Consistent width from bust to hem.
Oversize Shape: Designed to be loose-fitting throughout.
Bias Cut: Skims the body with gentle stretch, a closer fit than other styles.
Shaped Fit: Slightly tailored at the waist with soft structure.

What fabrics are used in Masai Clothing?

Masai uses a mix of natural and sustainable fabrics. These materials are chosen for their comfort, breathability, and durability.

Viscose (often FSC-certified meaning poduct are made from FSC®-certified viscose, with fibres sourced from sustainable and responsible forestry that respects biodiversity and the forest's local population.)
Cotton
Wool
Linen
Ponte Roma – Double knit jersey perfect for structured styles

Our general rule for caring for Masai products and fabrics is:

- Machine wash at max 30c with similar colours 
- Reshape while damp and dry naturally
- If required cool Iron on the reverse side

Is Masai a sustainable fashion brand?

Sustainability is central to Masai’s values. As one of the first fashion brand globally to be FSC®-certified, ensuring their viscose is made from wood fibers sourced from sustainable forests. They are also part of Better Cotton Initiative (BCI) and actively promote slow fashion. As a member, Masai supports more sustainable cotton farming practices and incorporates cotton sourced through the BCI into its collections. The company uses down certified by the Responsible Down Standard (RDS), which guarantees animal welfare and responsible land management on farms. Masai has converted a portion of its viscose production to fibers like Livaeco by Birla Cellulose and LENZING™ ECOVERO™, which are produced with more sustainable methods that save water and reduce CO2 emissions. Masai are also commitment to ethical working conditions as well as minimal-waste production techniques. At Gemini we conciously aim to buy brands with a sustainability ethos and we are a proud stockist of Masai Clothing and its ethical values.

How do I care for Masai Clothing?

Masai garments should be cared for gently to preserve their quality. General tips include:

Wash inside out at 30°C or as instructed

Avoid tumble drying

Steam or iron on low heat if needed
Always refer to the care label on each item.

Masai Best Sellers

About Masai Clothing