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The Masai Shapes

Masai is one of our key brands at Gemini Woman, and one reason for that is their popular and flattering range of silhouettes, designed to ensure all their customers ‘find garments that flatter their body type and become wardrobe favourites and used for years. Masai acknowledge that ill-fitting garments will have a much shorter life cycle, so they have worked on defining their key shapes so that effortless style and fit is guaranteed and products have longevity. The aim is that their key shapes should meet the needs of all their different customers, and that there will be a favourite shape for everyone! 


Masai describes the A-shape as “An iconic and feminine element of style, falling gently from the shoulders, and characterised by a bit of extra width at the bottom hem” . This silhouette is shaped like an A, and it accentuates the bust while offering a looser fit over the hips. The shape drapes beautifully to create a causal look seen in the form of dresses, tops, and knitwear.  


This silhouette is one that will suit everybody because of its roomy shape that provides lots of space to move around. Masai says “The oversize items in our collections are perfect for a look that calls for casual femininity. Designed for a feeling of uncomplicated coolness, this fit is iconic.”. Oversized pieces can be styled with form-fitting bottoms and heels for a chic, modern look, or trainers to embrace the casual aspect of the silhouette! 


The fabric on a bias-cut garment has been cut diagonally as opposed to cutting it in the traditional way by following the direction of the grain, which creates a beautiful and flattering drape on the body. This is one of Masai’s most popular shapes as it suits nearly every body type. This technique provides an ultra-feminine and pretty look that looks great on skirts and dresses. Masai says “The mood created is an effortlessly elegant one and will work for any occasion.” and we agree! Be it a summer day out, a wedding, Ascot Day or evening drinks; this silhouette is a wardrobe must-have. 


The straight silhouette is simple, clean and elegant. This silhouette avoids drawing attention to any specific part of the body and instead provides a timeless and easy silhouette that will suit anybody. Expect dresses and tops in this classic shape. “Simple, elegant and iconic, the straight shape is all about uncomplicated structure and easy elegance.” 


This is Masai’s most fitted shape, it fits regularly at the bust but slightly tapers in at the waist for a feminine and flattering look. Masai say “Nipped in a bit at the side, while otherwise designed to have a generous shape, adding luxury and drama to your look.” Expect beautiful dresses designed in the shaped silhouette from Masai’s collections. 

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