New In Masai

The New In Masai Clothing collection features the latest arrivals from Masai, a Danish womenswear brand celebrated for its thoughtfully designed, flattering, and versatile pieces including dresses, tops, tunics, knitwear, jackets, and trousers. The lastest Spring 2026 arrivals feature a gorgeous colour palette of soft blue and yellow, perfect for transitioning into the new season during the early months of the year. Prints include abstract florals and stripes. 

Masai is designed in Copenhagen, Denmark, drawing inspiration from Scandinavian design principles — simplicity, quality, and inclusivity — with collections crafted for everyday elegance.

The Masai New In range is updated seasonally, with multiple drops arriving across Spring, Summer Autumn and Winter. New styles will arrive online as soon as they are available, so check back regularly to discover the latest additions from this elegant and timeless Scandinavian brand.

Masai have 5 key silhouettes to flatter and accentuate all body types, A shape, Oversized, Bias, Straight and Shaped. Sizing can vary by style and silhouette, so we recommend checking the size guide on each product page and comparing your body measurements (bust, waist, hips) with the recommendations provided before selecting your size.