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Sustainability at Gemini

Our Brands

With over 60 brands to our name, Gemini endeavours to buy brands that share our ethos and values towards sustainability. Working with such innovative brands helps to drive progressive environmental change within the fashion industry. 

In particular, we have a number of incredible brands that deserve to be celebrated for what they're doing to help our natural world. To shop our top sustainability achievers, click here

Our Materials

Gemini proudly supports brands sourcing more sustainable raw materials. 

Organic Cotton:

Organic cotton is produced without the use of synthetic pesticides and fertilisers and is certified to the highest organic agricultural standards. It is grown without the use of genetically modified seeds and uses less energy and water than conventional cotton farming. This helps to improve soil conditions, promote biodiversity, and lead to better health and living conditions for cotton growers. 

Organic cotton can be found in our following collections:

Additionally, Gemini are proud to represent brands, such as Masai, that have partnered with the Better Cotton Initiative. The largest cotton sustainability programme in the world committed to helping improve cotton farming practises globally, and respect worker’s rights and wellbeing. 


A new generation of smart cotton with a completely traceable and certified production cycle. Used by our brands such as Luella and Mama B, ECOTEC® yarn creates garments that are completely reusable at the end of their life cycle. 

OEKO-TEX® Certified Fabrics and Dyes:

The label for sustainably produced textile and leather products allowing you to make sustainable purchasing decisions. Our brands that are OEKO-TEX® certified include By Basics and Thing.


Gemini supports brands that use leather created as a by-product of the food industry, vegan leather and those that are part of the Leather Working Group (a non-profit organisation responsible for the world’s leading environmental certification for the leather manufacturing industry).

Merino Wool and Yarn:

Merino Wool is composed of proteins that are biodegradable and environmentally friendly whilst Merino Yarn is a natural, sustainable fibre that is gentle on the environment. These materials are used by Emu Australia, By Basics, Foil and Bklyn

PETA-Approved Vegan:

A number of our brands, such as Rino & Pelle, Inyati and Helen Moore are proudly PETA-vegan approved meaning their garments, shoes and bags are made with 100% vegan alternatives.

Our Charity Work

Gemini are committed to giving back to communities and charities around our boutique store in Stratford-upon Avon. Along with continuously collaborating with organisations such as The Shakespeare Hospice we have made donations to the following charities:

  • Banardos
  • Shakespeare Hospice Friends